CASE STUDY

INDUSTRIAL AUTOMATION EXPANSION STRATEGY

INDUSTRIAL AUTOMATION EXPANSION STRATEGY

CASE

Our Client, an industrial automation company headquartered in Asia, wanted to get familiar with local market dynamics in Europe, particularly around distribution, installation, and regulation.

 

SOLUTION

  • NextynSights identified and conducted 24 telephonic interviews with distributors and other potential business partners.
  • Arranged In-person meetings with regulatory experts, enabling our client to understand the European market for a technology company.
  • Conducted quantitative surveys with 50 experts in the market to gain insights on pricing strategies prevalent locally

 

RESULT

  • The client gained insight into the unique regulatory, distribution and marketing challenges in each market and was able to extend its network in Europe.
  • They launched their brand in 3 European markets and on-boarded the experts we shortlisted for a longer-term consulting assignment to guide their European expansion.

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