CASE STUDY

QSR INDIA MARKET EXPANSION STRATEGY

QSR INDIA MARKET EXPANSION STRATEGY

CASE

Our client, a HongKong based advisory firm needed to primary insights on the QSR industry in India.

Their client, a European fast-food chain was evaluating entry to the Indian Market and wanted to understand the market opportunity and competitive landscape.

 

SOLUTION

NextynSights identified domain experts that enabled the client to develop real-world insight and contextualize the market data.

The solution entailed:
16 telephonic discussions with restaurant managers to understand on-ground challenges and the operational differences between India and Europe. 5 in-person meetings with the top executive directors of the major QSR players in the Indian Market.

 

RESULT

  • Insights gained, assisted the advisory firm in presenting a detailed market entry strategy for their client to India.
  • The client set up operations in 2019 and is currently operating outlets in the western territory of the country.

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